AUGMENTED REALITY ANIMATES THE 2018 MATTEI CALENDAR

An original choice, showing the great spirit of innovation running throughout the company: framing the calendar images with your Smartphone or Tablet, takes you on a unique journey into the world of Mattei

Vimodrone, December 2017 - Always innovating, not only with the compressors but also with marketing communication tools. As a result, Mattei wanted a calendar for 2018 that was state-of-the-art and rich in technological content.

After positive experiences in recent years in partnership with the teams at some lively artistic labs in Lombardy who gave life to the “Authors calendars”, this year Mattei has embarked on another new direction again looking to push the technical boundaries with Augmented Reality. “We love to innovate, and we are always on the lookout for new ideas to add value to our marketing tools” explains Silvia Barone, Marketing Manager at Mattei. “In some ways, for us the calendar is one of the best means of communicating; in fact, it is sent to the entire commercial and distributor network, and for a whole year ensures our presence in their offices. In light of that we always like to be original and distance ourselves from the usual corporate calendars; the 2018 edition has done this once again”.

Calendario da parete 1

The pages of the 12-month calendar demonstrate, through original illustrations, some of the many different sectors where you can find Mattei compressors being used. The only mainstay is the flow of compressed air, being delivered from different compressor models, that appears and takes on a plastic structure within different everyday scenarios that can benefit daily from the use of Mattei compressors such as: conveyor belts from the food industry to electric buses, from car wash rollers to snow cannons. “By means of iconographic images, we reveal some of the custom applications in which Mattei rotary vane technology is valued the most, amongst the potentially infinite different uses of compressed air within the industrial sector” comments Silvia Barone.

Calendario da parete 2Thanks to the use of augmented reality and the development of a dedicated App (available on both iOS and Android), the calendar images viewed from a smartphone or tablet come to life and open up a whole new perspective. “It’s as if you are travelling within the flow of the compressed air encountering a series of different objects which then come to life and almost come right towards you, before finally arriving at the compressor from which the airflow originated”, Silvia Barone explains. “It’s an original and engaging sensory experience; a real virtual-reality journey into the world of Mattei and its applications”.

The calendars are available in three versions (wall, desk and a half-yearly planner): the marker read by the App, is actually linked to the image itself and has no support limitations.

Download  Press Release

 

OFFICIAL SPONSOR OF VERO VOLLEY

VeroVolley-DRIVEN_LOGO